Why Miura attempt to design a golf membership they know they can not create

Miura attempt to make the proper golf membership, a problem they recognise they are going to by no means obtain. We sat down with the corporate’s CEO, Invoice Holowaty, to get the story of the MB-101 irons

One factor that hasn’t modified over the previous 25 years is the Miura household continues to attempt to make the proper golf membership. It’s a unending problem that they recognise they are going to by no means obtain however on the identical time it’s what drives them with the prospect to make one thing that’s completely distinctive and ideal.

Opposite not solely to the golf trade, however any trade that’s working a enterprise, Katsuhiro Miura designs golf golf equipment to carry out first and promote second.

However that’s the Miura household’s mantra. It’s not about introducing a brand new golf membership yearly, it’s not about fuelling the manufacturing of a golf membership in order that they’ll hold the financial system going. 

As Invoice Holowaty, the corporate’s CEO, says: “We received’t introduce a brand new membership till we will enhance upon the one which’s already there.

“So far as blade irons are involved their look actually hasn’t modified an excessive amount of over time. In case you have been to take a look at our muscle-back irons and return to our MB-001 or earlier than that we had what we name the tour again. The looks from a distance can be an identical however there are some modifications throughout the clubhead that actually account for and allow the manufacturing of a golf membership that outperforms its predecessor.


“With the 101 I am going again to a visit that the Miura household made a number of years in the past to Korea. I used to be there with Mr Miura and his son and at that cut-off date Mr Miura should have spent an excellent hour on the vary with KJ Choi. He watched KJ hit balls. He really received down on his haunches proper subsequent to him, actually two toes from the place he’s hitting balls.

“He’s listening to the sound and he’s trying on the divot sample on the bottom and he’s watching the ball flight. The listening half is extraordinarily vital. He tells me many instances that he’s capable of discern the contact that that ball is making with the membership and the way that’s impacted by the design of the membership, the vanguard and bounce angle of the iron, and the way it travels via the turf.

“Not solely with Choi’s swing however with all golfers’ swings there’s a slight distinction, so making an attempt to enhance on that ball on face contact is a big a part of at all times making an attempt to enhance a membership, in order that’s at all times taking place.

Miura MB-101

“Now we have Abraham Ancer on the PGA Tour taking part in Miura golf equipment and quite a few gamers on the Korn Ferry Tour, European gamers, and LPGA gamers and their suggestions additionally fuels the will to see how we will enhance not solely this blade mannequin however all fashions.

“Within the case of the Miura MB-101 I don’t suppose the Miura household have been seeking to enhance it. They weren’t seeking to launch a brand new blade iron as a result of the efficiency of our MB-001 was so sturdy, however the Miuras are regularly working with prime amateurs and professionals who’re offering suggestions when it comes to playability. 

“So basically the thought was that with the MB-101, in its infancy, Mr Miura was seeking to enhance the efficiency recognising suggestions from golfers, particularly prime golfers.”

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